• Leandro
• 6 november 2022
• Blog
• short form content, tiktok, youtube shorts
• 0 Comments

I’ve seen a lot of brands make the mistake of investing in long-form video content, only to find that their audience is bored and unengaged. When I asked why they made this choice, the answer was always something along the lines of “we want our brand to be taken seriously” or “we want our content to look like high-quality TV …